Tag Archives: respublica consulting

Generating Tech Smart Seniors

_MG_9219Nobody teaches a toddler how to use a phone today, they grow accustomed to it. Born into the lap of technological advancements, today’s generation has befriended technology. As humans and technology work hard to make each other smarter every second, we might miss out those who were born a little before this rapidly growing technology.

‘Smart Seniors’ a social initiative by ResPublica Consulting conducts classes across Kochi with the aim of empowering the aged with smartphones. As the demand for it increases in the city and media across the globe has reached out with queries, the team has decided to expand their area of action. The expert panel of ResPublica Consulting conducts the sessions with a set module. Training is provided for the basic functions like text messaging to advanced functions like paying bills online, booking an online taxi and using social media platforms.

“Is Uber available on this phone?”.  “Does Whatsapp facilitate video-calling?”. “Can I see my grandchild through this?”. “Is it true that electricity bills can be paid through mobile phones? Can you teach me how?”. “How do I schedule an Uber ride for tomorrow?”. “How do I create a Whatsapp group?”. The doubts seem never-ending but if taught with a little patience, it could make their life easier and independent.

The aged might have all access to these technologies; they might own the latest smartphone with advanced features as well. Nevertheless, most of them use their phones merely to place calls and to attend them. With little technological assistance to help them stay connected with their friends and family, life after the retirement of these seniors could be definitely made more joyful.

Importance of Public Affairs Personnel in development Scenario

Though studies talk about declining job opportunities and shrinking white collar class, Public Affairs jobs are obviously on a rising platform. The present development scenario depicts technological advancements and startups being nurtured with utmost care.  Beyond brains of innovations, there is also a huge demand for those who have a good knowledge over the concerned laws and government regulatory.

With a lot of development projects in the pipeline, major hupamp-mockuprdles are always faced during the implementation stage. These hurdles basically sprout from the regulatory framework. An expertise to trespass these hurdles is as important as the innovation.

Communication plays a major role in the functioning of regulatory authorities. With every communication in papers and every stage involving legal formalities, an expert to deal with the situation is unavoidable. There’s always a demand for tactical approach to be followed to avoid controversies and issues while handling regulatory bodies. In a country where laws remain the barricade and lawmakers the by passers, a specialist with knowledge on the government scenario and concerned rules and regulations is a necessity.

Companies adopt technologies as well as experts to work with innovations, but most important person for any institution is an expert to navigate through public affairs matters and the legal side. Without public affairs team an initial hurdle can turn into a huge crisis and end up tarnishing the company itself. An expert advice would not only clear the permits but also guarantees a trust label for the company.

Public affair consultants are on demand by startups as they face more difficulties into enter the industry. So as the startup friendly environment prevails in the country, PA jobs would be on hike. Thereby an expert in the field could expect new ventures in the upcoming years.

IPRCCA 2016: Crisis PR Award to ResPublica Consulting

img001ResPublica Consulting bagged national award for Crisis Public Relations Management at the India PR and Corporate Communications Awards (IPRCCA) 2016, at New Delhi. The boutique agency, specialists in Public Affairs and Public Relations, was honoured for the exceptional crisis communication campaign it designed and implemented for an international gold & diamonds retail chain, outpacing leading global PR agencies and corporate communications departments of large corporates. At the gala award night held at FLYP@MTV Café, Connaught Place, New Delhi, Lisna Ismail, Director-Operations and Nikhil Harindran, Senior Account Director received the award for ResPublica Consulting.

Founded by corporate communications industry veteran Saji Varghese, ResPublica Consulting renders consulting services in Public Affairs, Public Relations, Crisis Communications and CSR Advisory and serves several global majors in the Southern markets. Group’s content vertical provides content and language services including translation and linguistic validation.

The India PR & Corporate Communications Awards 2016, hosted by Exchange 4 Media, are the most extensive and exhaustive awards to recognise the contribution and success of the PR Industry and is considered as a path breaking initiative to salute and recognise the contribution of PR Consultancies and Corporate Communications.

“IPRCCA 2016 actively discussed the growth of PR and Corporate Communications outside the metros, given the changes taking place nationally subsequent to the demonetization efforts, there is an emerging need of more process driven approach both in Public Affairs and Corporate Communications. Specialists agencies like ours making their presence felt loud at the national scape marks a new era in the Indian PR industry;” said Ms. Lisna Ismail, Director-Operations, ResPublica Consulting.

Mills & Boon Global Novels Now in Malayalam

Mills&Boon Malayalam
Harlequin Enterprises Ltd., the publishers of the iconic and most widely read romance fiction series Mills & Boon, whose suave, successful and good-looking heroes are the fantasy of millions of women – young and young at heart – across the world, now has a new category of books that cater exclusively to the regional population of India.

Riding on the phenomenal success of the English romantic fiction genre in India, the global leader in romance announced today its ground breaking foray into the Indian regional publishing market with its signature romances available in Hindi, Malayalam, Marathi and Tamil.

As part of this initiative, the much loved brand also announced the launch of the very first two Malayalam titles “Bosinte Pranayini” and “Veendum Thalirkkunna Chillakal”, which will be available across kiosks and all major retail outlets. This feat records another first for the popular publisher in India which has been producing only English titles for the past five years.

Speaking on the occasion Mr. Manish Singh, Country Manager, Harlequin India Pvt. Ltd. states, “There is a growing demand for content in regional languages which is fuelled by growth in literacy & exposure to global trends. Harlequin is publishing content in over 31 languages across the globe and given our commitment to the Indian market, regional language is a natural business extension. We believe that this would further build on the equity & popularity of Mills & Boon as romance is a universal phenomenon that transcends language barriers. This initiative, like all others, is aimed to bring Mills & Boon closer to the Indian readers.”

To enter the world of Harlequin is to travel the globe. With 1,200 authors worldwide, 1,300 new titles per annum, 31 languages and available in over 111 countries, Mills & Boon has maintained its foothold in the romance fiction genre as a market trailblazer for over a century. Having sold 6.05 billion books since its inception in 1949, the company continues to write its own remarkable publishing story.

Mills & Boon Malayalam are available at kiosks, bookstores & organized retail stores for an introductory price of Rs. 99/-

Dove’s ‘Peek-a-Boo’ to Customers who had Stopped Thinking Themselves Beautiful

What is the commonest factor across all bathing soap commercials? Definitely all of them will feature a beautiful girl and speak about beauty and only beauty. Rare exceptions are there: Sharukh Khan had appeared in Lux commercial. But there also the talk point is beauty and fairness. All the commercials speak the same thing and offer magical remedies, though everyone know truth is otherwise!!

Off late I bumped across an ad that is uniquely different, a commercial that speaks about the beauty inside. And it uses Rose Murphey’s ever nostalgic ‘Peek-a-boo’; the song has been used brilliantly to reach out to the customers who had stopped thinking themselves beautiful. Watch it here: http://www.youtube.com/watch?v=jFbvq8BYEnI.

The commercial brings out the inner love one has for oneself. It tempts one to think again to be beautiful. The perfect integration of a beautiful song and some ideal visuals brings out one of the finest commercials of recent times. The song’s beauty, love and warmth are transcended into the customers to illustrate the magic of communication.

Rose Murphy (1913-1989) was one of the well known US pianist and vocalist in the last century. She was known as “the chee chee girl” thanks to her habit of regularly singing the phrase “chee chee” in many of her numbers. She enjoyed very good popularity as singer in both US and UK. She was also known as ‘The Girl with the Pale Pink Voice’. Her most famous number, ‘Busy Line’ was used by British Telecom in one of their television commercials in 1990 and it was a huge success then, looks the new Dove commercial also going to win hearts globally.Image

Search goes DuckDuckGo


Edward Snowden has created problems not only for the US Government; Internet giants like Google, Yahoo and MSN are also feeling the heat now. US government is not yet succeeded in nailing him, where as the giants can’t simply ignore a potential threat which is spreading across the world very swiftly.

Leave the politics part. Let the US- Anti US clash take its own course. People knew that search engine service providers are literally recording all the information about the customers under the pretention of using it for delivering better service. And nobody cared it since there is no other option. What troubles Google & Co now is the resurged concern of the customers on privacy. The Snowden revelation on NSA leaking information from the search engines and FaceBook turned out to be a blessing in disguise for a small search engine, hitherto not much noticed.

www.duckduckgo.com has only one USP. That is, they don’t store any personal information at all. When you access DuckDuckGo (or any Web site), your Web browser automatically sends information about your computer. This information could be used to link the customer and his searches. Unlike any other web site DuckDuckGo do not log or store the info shared by the browser. There is little chance for NSA or NASA or even Assange to leak something which is not stored at all.

Soon after the Edward Snowden spy story broke out earlier this June, the daily searches received by DuckDuckGo got hiked by 50%. From serving 1.7 million searches a day at the start of June, it hit 3 million searches within a fortnight. The Guardian published a story on the rise of DuckDuckGo. (http://www.guardian.co.uk/world/2013/jul/10/nsa-duckduckgo-gabriel-weinberg-prism).  There upon traditional media across the world find it as a hammer to hit Google &Co.

The founder of DuckDuckGo,  launched a series of companies that went sideways. But NamesDatabase.com was a hit and he was able to sell it to Classmates.com for $10 million. This has given him courage to launch his own search engine- DuckDuckGo in 2008. DuckDuckGo is the World’s only search engine which ensures cent percent private search. It positions itself as a better search engine that respects your privacy.

What DuckDuckGo lacks is image search, as well as maps search. But it gives an option to get Google and Bing search images. More services including image search are expected from DuckDuckGo. Now it’s a David and Goliath play, let’s wait and see.

Monsoon, Coffee, Malayalee…

Malabar 2 (2)

“Love to spend a rainy evening over a hot coffee…”
All most all the coffee enthusiasts would love to have this as their status on their social platforms. When arrive together, Rain and Coffee always have some kind of soothing or relaxing effect on a tired or troubled mind. Psychologists will put it simple as rain soothes mind and coffee refreshes the body.
What reminds me of this coffee-rain connection is the Economic Times article on Monsooned Malabar Coffee. (http://articles.economictimes.indiatimes.com/2013-07-13/news/40553982_1_indian-coffee-coffee-board-monsooned-malabar). It says the ‘Monsooned Malabar’ coffee – a distinguished premium variety from the Mangalore coast is a much sought after variant across Europe. Its special taste and aroma, quite milder than fresh coffee, is made by exposing the coffee beans to moisture and wind through a nine month long process. The unique flavour is developed in the coffee beans from Malabar Coast only, which is from Mangalore (Karnataka) to Kannur (Kerala).
It’s Monsoon time in Kerala now. A lot of travelers are coming to the state to exploit the Monsoon moods. It is one of Kerala’s unique products which do well in the market. When Rain and Foreigners are pouring into the State together, what would be the typical Malayalee (Keralite) doing? Sitting back on an easy chair, enjoying a hot coffee?
Try Monsooned Malabar this time, for a change


Conversation Prism: Not Just a Flamboyant Poster


When one sees the colourful poster given here with, it is quite natural to remind about the theory of refraction of light which was taught in one of those old physics classes. The vibrant VIBGYOR colours still fascinates every one. So does the social media.

When Brian Solis and Jesse Thomas decided to come out with an info-graphic representation, showing all the vibrancy of social conversations, they named it as Conversation Prism. They conceived the white light entering the prism as the focused stream of conversations that are often grouped, but not separated by voice, context, source, or outcome. Theytookthe beam of conversation and blast it into a spectrum of discernible vivid light.

Conversations across networks were passed through the prism and got refracted. Each shade of color represents an entirely unique reflection of light, meaning separating context and intention by network. But, as the social web grew, the refracted light got shaped into a circle to help people understand that the days of one audience, one voice, one story were over. Now conversations take place in communities, obviously far beyond Facebook and Twitter.

The first version came out in August 2008 and the target was to provide a visual representation of the true expansiveness of the Social Media and the conversations that define it. It mapped the then social media spectrum completely. The social media landscape has been evolving all the time as several platforms expired and several others sprout up. Conversation Prism also has changed with it. Hence Conversation Prism entered its fourth edition, earlier this month.

And why should one resort to this clourful collage? Certainly it’s a piece of art but it work more as a motivational tool for the social media strategists. It will always remind your team that social media is beyond Facebook, Twitter, and YouTube. It familiarizes the wide horizons of social media world. It has become an international symbol of organizing the massive social media landscape into different categories.

In the latest version of the Conversation Prism 122 services removed from the chart and 111 services has been added. It reflects the current changes in the social media environment.Physical posters and digital downloads of version 4.0 of Conversation Prism are available at the Conversation Prism website (http://www.conversationprism.com )Image

Life as an Intern at ResPublica: Day 1


As a final year Public Relations student of Curtin University Sarawak Malaysia, it is mandatory for me to do an internship to complete my Bachelors degree. When I got my CV accepted at Respublica Consulting I was excited and thrilled! It was going to be my first experience in the professional world and I had already constructed expectations and imaginations on how this working experience would be. There was no lag or delay in terms of contacting them and vice versa. Everything moved smooth and fast! I was extremely ecstatic about the fact that I was finally going to put my Public Relations textbook theories and lecture slides into practise and deal with Public Relations in the real world.

I was welcomed into the office by Ann Mary who works as an Account Manager. She was also the person who I was contacting since the initial days of getting in touch with this consultancy. Ann was quite friendly and this put me at ease. She spoke about the working environment here and told me to be casual and free. She gave me a sense of confidence and I experienced a huge relief. Unlike other PR consultancies or agencies there is no strict dress code or uniforms. Just like the environment here, the key to attire is to keep it casual and modest.

And so, my first day went well, all my nervousness had been cast aside and I couldn’t wait to see what was in store for me during the rest of my time here.

– Sruthi