Definition of wedding ceremony has changed with time. Though the rituals and customs haven’t changed, the celebration level has drastically. With the involvement of event management and theme wedding phenomena, marriages portray a prom or show. The glitters and music envelops a mood of festivity and celebration.
Present day youth want their wedding to look unique and grand. On this note, Manju Raj from Thrissur gives a unique thought while tying the marital knot with Trivandrum based Ajeesh, who works with an NGO. Her wedding invitation encloses a small packet of seedlings as well as an attached note explaining the importance of agriculture for a bright future.
A Green card was a more convenient medium to reach for a good cause. Initially she decided to distribute sapling for guests and changed the plan considering the inconvenience it would cause. It is an appreciable thought by the younger generation, to initiate environment friendly activities on their special occasion when most others make it to festival. They have also decided to conduct a blood donation camp on the day of the wedding. Uniting for a social cause can be the best quote for their life.
Event management groups could initiate eco-friendly ideas in their wedding plans and work for a good cause rather than focusing on theme weddings. Seedlings within the invitation card are food for thought. Working for a social cause is fading with generations and initiatives like these have to be encouraged so that there is always greenery around us.
Nothing beats Knowledge. The story of Bindu Sunil Kumar speaks about her road to success; a 15 year old daily wage worker’s journey to reach her goal. Today she is a PhD holder from one of the leading universities in the world. Where Bindu stands now is beyond her dreams and happiness. Her passion had never let her down. Everything Bindu achieved is a result of her will and determination.
Enjoying the sweetness of life with her Husband Sunil Kumar and their two little angels, Bindu happily remembers the hardships and bitter realities she had undergone. Bindu is a role model and inspiration for people who makes excuses and escapes from their responsibilities and who blames their fate. Once you start your journey with a desire, it will never let you down. Every experience moulds one to survive in this world.
When she decided to pursue a doctorate from Lund University, Sweden; Bindu chose hunger as the topic for her thesis – How oats could be developed into complete nutrition meal and erase malnutrition. Who else could do a better justice to such a topic than Bindu? Hunger would have been the biggest issue she might have faced during the childhood days. She catered her hunger and thirst with knowledge. Bindu mentions about others contribution in her success. She counts it all as blessings- from a loving family to inspiring teachers and encouraging neighbors who gave her strength to move forward. She calls them ‘Human Gods’ who extended their godly hands to her.
Bindu’s note of thanks on the social media platform was not just glorious cliché words. It spoke her heart. People recognized her from every corner of the world. With her determination, she learned to survive within her limitations and cross all barriers.
Being a woman and in a patriarchal society like ours, Bindu Sunil Kumar is a real life warrior. Multiple roles of her life never hindered but nurtured her success saga.
Youngsters are more attracted to being entrepreneurs. Despite being professionally qualified they try to brand themselves with out of the box thoughts and ventures. In this scenario, coffee shops and cafes are their major grips and they do nail it with enthusiasm and brand recognition. Major irony to this sort of startup is, Why Coffee? Why Not Tea. We are familiar with the age-old concept of small tea stalls and local tea vendors which used to be best publicity platform as well as news agents covering a small area but to a huge population. But things are changing; from villages to metro cities, the concept of tea and tea vendors have changed. People gather in the present-day coffee shops to chill and enjoy evenings rather than to enjoy the coffee delicacies.
Of all the stereotypes of brewing coffee to an entrepreneur, Uppma Virdi breaks the norms and becomes the Chai Walli. 26-year-old Uppma was selected businesswoman of the Year at the 2016 Indian Australian Business and Community Awards (IABCA) organised in Sydney recently through her own company Chai Walli. She made her mark in making the best tea from younger age and now runs her own business with various products of tea, she being herself the “Chai Walli”. She took her roots for the cause of her success. Being an Indian Australian Lawyer, she started the firm to serve the best tea to the Indian population in Australia. Her tea takes people to the essence and roots of Indian culture and tradition. Branding herself as the ‘Chai Walli’ she had killed the cliché of branding with western vocabularies. Also the major mocking term had gone to a branding.
It is interesting to note that Young entrepreneurs like Uppma Virdi do make a huge change in the cliché thoughts. In a society like ours, when people are running behind degrees and qualifications to work as an employee; young entrepreneurs do stand out. They turn to business personalities turning themselves into a brand along with their professional qualifications. This is also a renaissance we are undergoing, which breaks the stereotypes of white collar jobs and changes the perspective towards small vendors.
Transforming to metro life and city cultures and being a city itself, we can also learn from this young business woman. As the coffee culture is wide-spread and luxurious tea stops are sprouting, new thought and ventures would be welcomed without much pain. People are willing to explore new food spots and enhance their taste buds with new flavors. It is more cool and stylish to be ethnic and traditional among startups in the food world. This is evident from the major food hubs in and around the cities around the state. So it is of no doubt that if one Chai Walli nails it in Australia, there would be more branding with such day-to-day life influencers everywhere. This could lead to a new revolution which is already evident in our cities. Taking inspiration from our traditions can bring in a lot of difference.