Category Archives: Zeba Nazar

‘Smart Seniors’ a Fulfilling Experince for Team ResPublica

Ageing is a natural phenomenon and it is better to age smartly.  With the technological advancements and globalization, the biggest challenge faced by our generation senior citizens is their inability to cope up with the smart world. Digital era has forced them to blend with the smartphones and devices.

Though they are bound to many nuances in using these devices, they are also trying their best to be part of the system now. ‘Smart Seniors’ is a social responsible initiative by ResPublica Consulting in association with our NGO partner, Karuna Social Charitable Trust (Karuna Communications) to empower the senior citizen community to familiarize with the smartphones and various apps.

‘Smart Seniors’ is a humble initiative of ResPublica Consulting to help them bring the world closer to them by using smartphones to be easily in touch with their children grandchildren, family or friends abroad. As the initiative has grabbed ample attention, Team ResPublica plans to conduct more such sessions in different parts of the city.

Article appeared in The Times of India, Kochi edition on 25th April 2018.

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Freestyle Football Artists Enthrals Kochi

 

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Aylin Yaren, Kitti Szazs and Agnieszka Mnich, world’s best football artists in town on a special invitation from Apollo Tyres to popularise the sport and engage with enthusiastic fans.

Freestyle Football is about performing tricks with the football using any part of the body, where coordination, balance and control of the ball are the vital elements.

“India is transforming from a football loving nation to a football playing nation. People here are appreciating our shows;” says Aylin Yaren.

Being a key player!

Arun Sudhaman takes charge as the CEO of Holmes Report. Being the most authoritative voice in the global scenario of PR industry, Holmes Report covers every aspect within the wide spectrum of PR beyond just reporting. With a distinct stamp of its own Holmes has taken another huge leap in its legendary journey.

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Sudhaman has played a key role in transforming the Holmes from a company based in the conventional print publishing world to a multi channel business generating a wide range of digital content, Industry specific events and world’s largest PR Award program. He has led the comprehensive relaunch of the company’s content platform and played a pivotal role in expanding the reach of Holmes Report to Asia- Pacific.

In his new role as CEO, Sudhaman is responsible for expansion of the Holmes’ product portfolio and geographic footprint.

Importance of Public Affairs Personnel in development Scenario

Though studies talk about declining job opportunities and shrinking white collar class, Public Affairs jobs are obviously on a rising platform. The present development scenario depicts technological advancements and startups being nurtured with utmost care.  Beyond brains of innovations, there is also a huge demand for those who have a good knowledge over the concerned laws and government regulatory.

With a lot of development projects in the pipeline, major hupamp-mockuprdles are always faced during the implementation stage. These hurdles basically sprout from the regulatory framework. An expertise to trespass these hurdles is as important as the innovation.

Communication plays a major role in the functioning of regulatory authorities. With every communication in papers and every stage involving legal formalities, an expert to deal with the situation is unavoidable. There’s always a demand for tactical approach to be followed to avoid controversies and issues while handling regulatory bodies. In a country where laws remain the barricade and lawmakers the by passers, a specialist with knowledge on the government scenario and concerned rules and regulations is a necessity.

Companies adopt technologies as well as experts to work with innovations, but most important person for any institution is an expert to navigate through public affairs matters and the legal side. Without public affairs team an initial hurdle can turn into a huge crisis and end up tarnishing the company itself. An expert advice would not only clear the permits but also guarantees a trust label for the company.

Public affair consultants are on demand by startups as they face more difficulties into enter the industry. So as the startup friendly environment prevails in the country, PA jobs would be on hike. Thereby an expert in the field could expect new ventures in the upcoming years.

Extending the ‘Literacy tag’ to Third Genders

p1Kerala has always been in the forefront in extending its support to the transgender community. With many historic and path breaking steps the state itself has played a key role in removing the social stigma associated with the third genders. Being always a model state in literacy, Kerala now opened country’s first transgender school; named Sahaj International School.

In this epic move, the school was opened in Thrikkakkara, Kochi. It is the first residential school in India to open its doors exclusively for the adults, who dropped out of schools after it was found that they belong to the transgender community and faced discrimination in society. The school aims at educating the third gender individuals so that they would also be an eligible community to work in various fields.

The school is run by transgender for the transgender community. According to the authorities, school aims to provide safety, sustainability and security to third genders. It also aims at ending the discrimination towards the transgender community. The curriculum also offers vocational skill development training along with traditional curriculum which would further help the third gender individuals to get employed and treated as ordinary citizens. Even though various organizations including Kochi Metro have offered job opportunities to transgender, their lack of education would always be a hindrance. Educational projects like Sahaj International School would enable the third gender individuals to lead a normal life with dignified jobs.

Through this school, the third gender community could also maintain an independent financial system along with educational mechanism. The finance for the school is mostly from their personal savings and funds from social organizations and individuals. The teachers are also transgenders.  As part of their independent venture, the authorities have also arranged sponsors for providing food, accommodation and school aids to students.

These kind of ventures for the third gender community should be supported so that they could lead a normal life. Even when the state supports the cause, to some extend the society still frames them as “different”. Such projects should be initiated through government bodies, so that they are not considered different anymore.

Detour of Indian Villages

Indian villages are always portrayed as backward community by the media. Though the stereotype revolves around villages as agro-based economy, place of illiteracy and poor infrastructures; some villages of the country have completely changed this perspective. Within the country, we have worthy example to showcase the exceptionalst-marys-high-school-pothanicad-1024x304 characteristics of villages. These villages have outnumbered even the major metros in the country with their excellence.

Mahatma Gandhi said, “The future of India lies in its villages”. With the villages in the country becoming self-sufficient than the developed cities, the present developments and changes have evidently marked the future of India safe in the hands of villages. The aid and assistance provided to villages on developmental and innovative grounds through various government initiatives and programs have evolved a new culture among the villagers. This had truly made possible the new trend of positive outlook towards villages. After all, rural India is not a bad place to live in.

On the grounds of developing villages, our 100% literacy state, Kerala have also made its mark.  Pothanikkad, a village in Ernakulam district in the Indian state of Kerala , have unsurprisingly become the first village to achieve 100% literacy in India.  This particular village has a very systematic education system, which made it achieve this recognition.  Being part of the most advanced metro city of the state, the achievement by this village is of great prominence. With the most advanced educational institutions and IT hub in the proximity, this Pothanikkad village with the recognition of 100% literacy is the perfect example of self-sufficient rural India.

Being the most educated and culturally advanced village in Kerala, Pothanikkad, provides better educational opportunities for youth through its pioneering educational institution from primary level onwards.  Promising future generations could be nurtured from this village with more technological and innovative advancements through government schemes and aids.

Such recognitions by small villages across the country would further encourage other villages to develop and also grab authoritative attention for further innovative, technical and developmental assistance.

IPRCCA 2016: Crisis PR Award to ResPublica Consulting

img001ResPublica Consulting bagged national award for Crisis Public Relations Management at the India PR and Corporate Communications Awards (IPRCCA) 2016, at New Delhi. The boutique agency, specialists in Public Affairs and Public Relations, was honoured for the exceptional crisis communication campaign it designed and implemented for an international gold & diamonds retail chain, outpacing leading global PR agencies and corporate communications departments of large corporates. At the gala award night held at FLYP@MTV Café, Connaught Place, New Delhi, Lisna Ismail, Director-Operations and Nikhil Harindran, Senior Account Director received the award for ResPublica Consulting.

Founded by corporate communications industry veteran Saji Varghese, ResPublica Consulting renders consulting services in Public Affairs, Public Relations, Crisis Communications and CSR Advisory and serves several global majors in the Southern markets. Group’s content vertical provides content and language services including translation and linguistic validation.

The India PR & Corporate Communications Awards 2016, hosted by Exchange 4 Media, are the most extensive and exhaustive awards to recognise the contribution and success of the PR Industry and is considered as a path breaking initiative to salute and recognise the contribution of PR Consultancies and Corporate Communications.

“IPRCCA 2016 actively discussed the growth of PR and Corporate Communications outside the metros, given the changes taking place nationally subsequent to the demonetization efforts, there is an emerging need of more process driven approach both in Public Affairs and Corporate Communications. Specialists agencies like ours making their presence felt loud at the national scape marks a new era in the Indian PR industry;” said Ms. Lisna Ismail, Director-Operations, ResPublica Consulting.

A Green Wedding

manjuDefinition of wedding ceremony has changed with time. Though the rituals and customs haven’t changed, the celebration level has drastically. With the involvement of event management and theme wedding phenomena, marriages portray a prom or show. The glitters and music envelops a mood of festivity and celebration.

Present day youth want their wedding to look unique and grand. On this note, Manju Raj from Thrissur gives a unique thought while tying the marital knot with Trivandrum based Ajeesh, who works with an NGO. Her wedding invitation encloses a small packet of seedlings as well as an attached note explaining the importance of agriculture for a bright future.

A Green card was a more convenient medium to reach for a good cause. Initially she decided to distribute sapling for guests and changed the plan considering the inconvenience it would cause. It is an appreciable thought by the younger generation, to initiate environment friendly activities on their special occasion when most others make it to festival. They have also decided to conduct a blood donation camp on the day of the wedding. Uniting for a social cause can be the best quote for their life.

Event management groups could initiate eco-friendly ideas in their wedding plans and work for a good cause rather than focusing on theme weddings. Seedlings within the invitation card are food for thought. Working for a social cause is fading with generations and initiatives like these have to be encouraged so that there is always greenery around us.

Vision to Reality

423d99670cbe6e30329a5714fa81cb2849a48fa0-tc-img-previewNothing beats Knowledge. The story of Bindu Sunil Kumar speaks about her road to success; a 15 year old daily wage worker’s journey to reach her goal. Today she is a PhD holder from one of the leading universities in the world. Where Bindu stands now is beyond her dreams and happiness. Her passion had never let her down. Everything Bindu achieved is a result of her will and determination.

Enjoying the sweetness of life with her Husband Sunil Kumar and their two little angels, Bindu happily remembers the hardships and bitter realities she had undergone. Bindu is a role model and inspiration for people who makes excuses and escapes from their responsibilities and who blames their fate. Once you start your journey with a desire, it will never let you down. Every experience moulds one to survive in this world.

When she decided to pursue a doctorate from Lund University, Sweden; Bindu chose hunger as the topic for her thesis – How oats could be developed into complete nutrition meal and erase malnutrition. Who else could do a better justice to such a topic than Bindu? Hunger would have been the biggest issue she might have faced during the childhood days. She catered her hunger and thirst with knowledge. Bindu mentions about others contribution in her success. She counts it all as blessings- from a loving family to inspiring teachers and encouraging neighbors who gave her strength to move forward. She calls them ‘Human Gods’ who extended their godly hands to her.

Bindu’s note of thanks on the social media platform was not just glorious cliché words. It spoke her heart. People recognized her from every corner of the world. With her determination, she learned to survive within her limitations and cross all barriers.

Being a woman and in a patriarchal society like ours, Bindu Sunil Kumar is a real life warrior. Multiple roles of her life never hindered but nurtured her success saga.

Lawyer turns ‘Chaiwalli’

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Youngsters are more attracted to being entrepreneurs. Despite being professionally qualified they try to brand themselves with out of the box thoughts and ventures. In this scenario, coffee shops and cafes are their major grips and they do nail it with enthusiasm and brand recognition. Major irony to this sort of startup is, Why Coffee? Why Not Tea.   We are familiar with the age-old concept of small tea stalls and local tea vendors which used to be best publicity platform as well as news agents covering a small area but to a huge population. But things are changing; from villages to metro cities, the concept of tea and tea vendors have changed. People gather in the present-day coffee shops to chill and enjoy evenings rather than to enjoy the coffee delicacies.

Of all the stereotypes of brewing coffee to an entrepreneur, Uppma Virdi breaks the norms and becomes the Chai Walli. 26-year-old Uppma was selected businesswoman of the Year at the 2016 Indian Australian Business and Community Awards (IABCA) organised in Sydney recently through her own company Chai Walli.  She made her mark in making the best tea from younger age and now runs her own business with various products of tea, she being herself the “Chai Walli”.  She took her roots for the cause of her success. Being an Indian Australian Lawyer, she started the firm to serve the best tea to the Indian population in Australia. Her tea takes people to the essence and roots of Indian culture and tradition. Branding herself as the ‘Chai Walli’ she had killed the cliché of branding with western vocabularies. Also the major mocking term had gone to a branding.

It is interesting to note that Young entrepreneurs like Uppma Virdi do make a huge change in the cliché thoughts. In a society like ours, when people are running behind degrees and qualifications to work as an employee; young entrepreneurs do stand out. They turn to business personalities turning themselves into a brand along with their professional qualifications. This is also a renaissance we are undergoing, which breaks the stereotypes of white collar jobs and changes the perspective towards small vendors.

Transforming to metro life and city cultures and being a city itself, we can also learn from this young business woman. As the coffee culture is wide-spread and luxurious tea stops are sprouting, new thought and ventures would be welcomed without much pain. People are willing to explore new food spots and enhance their taste buds with new flavors. It is more cool and stylish to be ethnic and traditional among startups in the food world. This is evident from the major food hubs in and around the cities around the state. So it is of no doubt that if one Chai Walli nails it in Australia, there would be more branding with such day-to-day life influencers everywhere. This could lead to a new revolution which is already evident in our cities.  Taking inspiration from our traditions can bring in a lot of difference.