Category Archives: Ann Mary Thomas

From textbook to reality

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First day at the new office. New job, new faces, everything new. There was an instant flash back of all the first days I had endured at seven different schools beginning from the nursery chronicles to the exhausting post-graduate days. I muttered a prayer and walked in to Respublica Consulting. Day 1.

Sitting back quite comfortably and watching a lot of things going on at once is supposed to be a tad intimidating. I rather felt at ease. The walls were covered with the names of clients we were working with. The scanning and name hunting went on as each newspaper rustled. Monitoring and Tracking it was called. There was also some extremely shrewd assessment of websites and online forums going on at a steady pace. Ah! Chapter 1 of the Marketwire’s manual on PR Skills- Media Intelligence, I remembered.

According to Edward Bernays, the very famous father of PR, Public Relations “is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance” It’s more of an art that analyzes the trends in the industry, predicts its consequences and advises the organization leaders on what will serve the interest of both organization and the public. Who said textbook definitions couldn’t find a place in the practical world?

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