God’s own country is prospective to have new dimensions in the tourism sector, the most profit-making domain of the state. Kerala that woos tourists across the globe with its beauty, culture, cuisine and Ayurveda is all set to upgrade the overall facilities for its guests. The new Tourism Policy of 2017 unveiled by the Government of Kerala is likely to be a milestone that can indeed start up a new phase in the sector.
The policy aims at catering the national, international as well as domestic tourist groups by offering better facilities and experience. The Government has also proposed to establish Kerala Tourism Regulatory Authority to ensure quality service for tourists and to control unhealthy practices in the tourism sector. This policy envisages active participation of transgender’s and differently abled citizens thereby encouraging them as well. Reportedly, a person of international repute will be made the brand ambassador of Kerala Tourism to appeal the travellers from different parts of the world. The department’s decision to implements the Green Protocol would turn destinations clean and plastic free.
The State’s innovate move to include tourism in school curriculum is aimed at educating the children as well as promoting domestic tourism to a large extent. Tourism clubs will be also activated along with introducing grading system for promoting human resource development in the sector. The department will cooperate with the mega-festivals such as international book festivals, music festivals, The International Film Festival of Kerala (IFFK) and also State festivals like Onam, Thrissur Pooram etc for bestowing a better experience of Kerala to the tourists. It has been proposed to have 1,000 new classified homestays and develop programs of international significance such as the Kochi Biennale. Certain unpopular spots across the state will be identified and developed to promote weekend tours of Keralites.
The new advancement of the tourism sector is expected to double the arrival of foreign tourist by 2021. The policy aimed to address the key issues of the tourism industry in co-operation with the local bodies is sure to entice the travellers and make them fell in love with God’s own country.