Search goes DuckDuckGo


Edward Snowden has created problems not only for the US Government; Internet giants like Google, Yahoo and MSN are also feeling the heat now. US government is not yet succeeded in nailing him, where as the giants can’t simply ignore a potential threat which is spreading across the world very swiftly.

Leave the politics part. Let the US- Anti US clash take its own course. People knew that search engine service providers are literally recording all the information about the customers under the pretention of using it for delivering better service. And nobody cared it since there is no other option. What troubles Google & Co now is the resurged concern of the customers on privacy. The Snowden revelation on NSA leaking information from the search engines and FaceBook turned out to be a blessing in disguise for a small search engine, hitherto not much noticed. has only one USP. That is, they don’t store any personal information at all. When you access DuckDuckGo (or any Web site), your Web browser automatically sends information about your computer. This information could be used to link the customer and his searches. Unlike any other web site DuckDuckGo do not log or store the info shared by the browser. There is little chance for NSA or NASA or even Assange to leak something which is not stored at all.

Soon after the Edward Snowden spy story broke out earlier this June, the daily searches received by DuckDuckGo got hiked by 50%. From serving 1.7 million searches a day at the start of June, it hit 3 million searches within a fortnight. The Guardian published a story on the rise of DuckDuckGo. (  There upon traditional media across the world find it as a hammer to hit Google &Co.

The founder of DuckDuckGo,  launched a series of companies that went sideways. But was a hit and he was able to sell it to for $10 million. This has given him courage to launch his own search engine- DuckDuckGo in 2008. DuckDuckGo is the World’s only search engine which ensures cent percent private search. It positions itself as a better search engine that respects your privacy.

What DuckDuckGo lacks is image search, as well as maps search. But it gives an option to get Google and Bing search images. More services including image search are expected from DuckDuckGo. Now it’s a David and Goliath play, let’s wait and see.


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