Kudos to Kerala Tourism!

kerala ad

Kerala Tourism’s green initiative through a simplistic and creative ad campaign bagged the prestigious Olive Crown Award for communicating sustainability. Th awards are sponsored by the India chapter of the International Advertising Association. The innovative ad won the only Gold Award in the Press Services category, presented by Piyush Pandey of O& M to Ajith Gopinath, the Associate Creative Director at Stark Communications, which is Kerala Tourism’s creative agency.

awarrdd

This is one more feather in the hat for Kerala Tourism’s print campaign. Their ad also won the Gold Award at the Madras Ad Club Awards as well as the Das Golden Stadtor Award at the Berlin ITB Golden City Gate Awards. The print campaign encouraged travelers to save precious rain forests through their simple and conscious actions and has been cited by industry stalwarts as one of the most thought provoking advertisements and green marketing initiatives in recent times.

Advertisements

Tagged: , , , , , , , , , , , , , , ,

One thought on “Kudos to Kerala Tourism!

  1. tour packages to kerala July 22, 2013 at 11:55 am Reply

    Thanks for posting this informative post. I like the content because its very easy to understand. And the topic captures my attention. Keep on posting like this and more power!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: