Kerala Tourism’s green initiative through a simplistic and creative ad campaign bagged the prestigious Olive Crown Award for communicating sustainability. Th awards are sponsored by the India chapter of the International Advertising Association. The innovative ad won the only Gold Award in the Press Services category, presented by Piyush Pandey of O& M to Ajith Gopinath, the Associate Creative Director at Stark Communications, which is Kerala Tourism’s creative agency.
This is one more feather in the hat for Kerala Tourism’s print campaign. Their ad also won the Gold Award at the Madras Ad Club Awards as well as the Das Golden Stadtor Award at the Berlin ITB Golden City Gate Awards. The print campaign encouraged travelers to save precious rain forests through their simple and conscious actions and has been cited by industry stalwarts as one of the most thought provoking advertisements and green marketing initiatives in recent times.