Dumb Charades

 

Most companies see Corporate Social Responsibility (CSR) initiatives as a strategy; yet another brand building tactic. Numerous occasions of false sincerity and the namesake efforts come and go without taking up true responsibility for any cause

“Dumb Charades” is a CSR initiative against child sexual abuse  and the stifling painful silence that society chooses to maintain. It truly manages to make a difference. This stunningly simple video brought out by Interface Communications and Apogeo Team for the Vanitha publication in Hindi touches a chord and sears itself into the depths of our hearts. Silence and a few actions reflect the collective grief, unspoken shame, unshod tears and that innate fear for the safety of the next generation.

An exemplary and laudable effort indeed!

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